Corporate giving: A look at the arts

The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is prese...

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Detalles Bibliográficos
Autor principal: Stead, Bette Ann (Autor)
Tipo de documento: Electrónico Artículo
Lenguaje:Inglés
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Publicado: Springer Science + Business Media B. V 1985
En: Journal of business ethics
Año: 1985, Volumen: 4, Número: 3, Páginas: 215-222
Otras palabras clave:B Private Sector
B Support Level
B Support Program
B Historical Review
B Economic Growth
Acceso en línea: Volltext (JSTOR)
Volltext (lizenzpflichtig)
Descripción
Sumario:The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented.
ISSN:1573-0697
Obras secundarias:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00705622