Corporate giving: A look at the arts
The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is prese...
| Published in: | Journal of business ethics |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1985
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| In: |
Journal of business ethics
Year: 1985, Volume: 4, Issue: 3, Pages: 215-222 |
| Further subjects: | B
Private Sector
B Support Level B Support Program B Historical Review B Economic Growth |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Summary: | The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented. |
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| ISSN: | 1573-0697 |
| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/BF00705622 |