Framing Effects Within the Ethical Decision Making Process of Consumers

There has been neglect of systematic conceptual development and empirical investigation within consumer ethics. Scenarios have been a long-standing tool yet their development has been haphazard with little theory guiding their development. This research answers four questions relative to this gap: D...

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Главные авторы: Bateman, Connie Rae (Автор) ; Fraedrich, John Paul (Автор) ; Iyer, Rajesh (Автор)
Формат: Электронный ресурс Статья
Язык:Английский
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Опубликовано: Springer Science + Business Media B. V 2002
В: Journal of business ethics
Год: 2002, Том: 36, Выпуск: 1, Страницы: 119-140
Другие ключевые слова:B formal equivalency
B consumers ethical decision making process
B Empirical
B Janus-Headed Model
B Framing effects
B Moral Reasoning
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Итог:There has been neglect of systematic conceptual development and empirical investigation within consumer ethics. Scenarios have been a long-standing tool yet their development has been haphazard with little theory guiding their development. This research answers four questions relative to this gap: Do different scenario decision frames encourage different moral reasoning styles? Does the way in which framing effects are measured make a difference in the measurement of the relationship between moral reasoning and judgment by gender? Are true framing effects likely to vary with the situation? and Are true framing effects likely to vary by gender? The conclusions reached were that (1) different scenario frames encourage both types of reasoning, but rule based moral reasoning is dominant regardless of frame, (2) accounting for formal equivalency in the measurement of true framing effects is likely to enhance the interpretation of studies in moral reasoning and judgment, (3) True framing effects are more likely to occur in situations with low to moderate perceived ethicality, and (4) true framing effects are not likely to vary by gender. Explanations as to why these results occurred are discussed.
ISSN:1573-0697
Второстепенные работы:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1014229124279