Communicating the sacred: varieties of religious marketing
"The book explores marketing as a genuine component of religious traditions. It investigates the theme across a large historic and geographical area, as well as a variety of expressions, ranging from 3rd BCE Maya stucco friezes, early Christian writings, and 9th CE Cambodian inscriptions, right...
| Contributors: | ; |
|---|---|
| Format: | Electronic/Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
New York Bern Berlin Brussels Vienna Oxford Warsaw
Peter Lang
[2022]
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| In: | Year: 2022 |
| Volumes / Articles: | Show volumes/articles. |
| Standardized Subjects / Keyword chains: | B
Religion
/ Communication
/ Media
/ Propaganda
/ Public relations
/ History
B Religion / Marketing / History |
| IxTheo Classification: | AD Sociology of religion; religious policy TA History ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
Collection of essays
B Persuasion (Psychology) B Church marketing B Religion Economic aspects |
| Online Access: |
Inhaltstext (Verlag) Inhaltsverzeichnis (Verlag) Blurb Unbekannt (Verlag) Volltext (doi) |
| Parallel Edition: | Electronic
Electronic |