Description
| Summary: | The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
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| Item Description: | Includes bibliographical references and index
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| Physical Description: | 558 Seiten, Illustrationen, 24 cm., 1 CD-ROM (4 3/4 in.) |
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| ISBN: | 0812704908 |
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