Building strong congregations: attracting, serving, and developing your membership
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand...
| Main Author: | |
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| Contributors: | ; |
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Hagerstown, MD
Autumn House Publishing
c2010
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| In: | Year: 2010 |
| Further subjects: | B
Church marketing
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| Summary: | The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs. |
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| Item Description: | Includes bibliographical references and index |
| Physical Description: | 558 Seiten, Illustrationen, 24 cm., 1 CD-ROM (4 3/4 in.) |
| ISBN: | 0812704908 |