Building strong congregations: attracting, serving, and developing your membership
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand...
Main Author: | |
---|---|
Contributors: | ; |
Format: | Print Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Hagerstown, MD
Autumn House Publishing
c2010
|
In: | Year: 2010 |
Further subjects: | B
Church marketing
|
Summary: | The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs. |
---|---|
Item Description: | Includes bibliographical references and index |
Physical Description: | 558 Seiten, Illustrationen, 24 cm., 1 CD-ROM (4 3/4 in.) |
ISBN: | 0812704908 |