Brands of faith: marketing religion in a commercial age
In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths hav...
| Autor principal: | |
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| Tipo de documento: | Electrónico Libro |
| Lenguaje: | Inglés |
| Servicio de pedido Subito: | Pedir ahora. |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
London
Routledge
2008
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| En: | Año: 2008 |
| Críticas: | Brands of Faith: Marketing Religion in a Commercial Age (2010) (Palmer, Ashley)
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| Colección / Revista: | Religion, media and culture
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| Otras palabras clave: | B
Church marketing
B Religious Institutions Marketing |
| Acceso en línea: |
Volltext (Aggregator) Volltext (Publisher) Volltext (Publisher) |
| Parallel Edition: | Erscheint auch als: Brands of Faith : Marketing Religion in a Commercial Age: |
| Sumario: | In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands ? easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections. Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and |
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| Notas: | Includes bibliographical references and index |
| Descripción Física: | Online-Ressource (xiv, 241 p) |
| ISBN: | 0415409764 |
