CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2021
|
| In: |
Journal of business ethics
Year: 2021, Volume: 169, Issue: 2, Pages: 241-260 |
| Further subjects: | B
Corporate social responsibility
B Luxury brand value B Willingness to pay a premium price B Aufsatz in Zeitschrift B Culture |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
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