How nationalistic appeals affect foreign luxury brand reputation: a study of ambivalent effects
| Published in: | Journal of business ethics |
|---|---|
| Authors: | ; ; |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer
2021
|
| In: |
Journal of business ethics
Year: 2021, Volume: 169, Issue: 2, Pages: 261-277 |
| Further subjects: | B
Reactance
B Sustainable luxury B Aufsatz in Zeitschrift B Nationalistic appeals |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Contains: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-020-04483-8 |