CSR actions, brand value, and willingness to pay a premium price for luxury brands: does long-term orientation matter?

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Bibliographic Details
Authors: Diallo, Mbaye Fall (Author) ; Ben Dahmane Mouelhi, Norchène (Author) ; Gadekar, Mahesh (Author) ; Schill, Marie (Author)
Format: Electronic Article
Language:English
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Published: Springer 2021
In: Journal of business ethics
Year: 2021, Volume: 169, Issue: 2, Pages: 241-260
Further subjects:B Corporate social responsibility
B Luxury brand value
B Willingness to pay a premium price
B Aufsatz in Zeitschrift
B Culture
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Description
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-020-04486-5