Debates éticos en torno al neuromarketing político: el avance tecnológico y su potencial incidencia en la formación de la opinión pública
Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions a...
| Published in: | Veritas |
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| Authors: | ; |
| Format: | Electronic Article |
| Language: | Spanish |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2017
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| In: |
Veritas
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| IxTheo Classification: | NBE Anthropology NCD Political ethics ZG Media studies; Digital media; Communication studies |
| Further subjects: | B
neuropolítica
B Ethics B Public Opinion B Democracia B neuropolitics B Neuromarketing B Democracy B Ética B opinión pública |
| Online Access: |
Volltext (kostenfrei) |
| Summary: | Autonomy is one of the basic pillars of a political system like democracy, which is associated with citizens' decision-making capacity as its main moral core. Discoveries in the neurosciences domain and their application to the marketing and political communication field now arouse suspicions about the possible capacity of activating voter's "voting button". The objective of this article is to examine the main works on political neuromarketing and neuropolitics. The purpose of this proposal consists in presenting the specific ethical debates that emerge around political neuromarketing. (English) |
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| ISSN: | 0718-9273 |
| Contains: | Enthalten in: Veritas
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| Persistent identifiers: | DOI: 10.4067/S0718-92732017000100001 |