Boomer marketing: selling to a recession resistant market
| 主要作者: | |
|---|---|
| 格式: | Print 图书 |
| 语言: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| 出版: |
London New York, NY
Routledge
2009
|
| In: | Year: 2009 |
| 版: | 1. publ. |
| Standardized Subjects / Keyword chains: | B
USA
/ Marktsegmentierung
/ Zielgruppe
/ 较年长人士
/ 消费者行为
/ 巿场营销
|
| Further subjects: | B
Usa
B Konsumentenverhalten B 巿场营销 B Ältere Menschen B Target marketing (United States) B Market segmentation (United States) B Baby boom generation (United States) B Zielgruppe B Marktsegmentierung B Middle-aged consumers (United States) B 老年 |
| 在线阅读: |
Table of Contents |
| Item Description: | Includes bibliographical references and index |
|---|---|
| 实物描述: | XII, 265 S., graph. Darst. |
| ISBN: | 0-415-48962-8 0-415-48963-6 978-0-415-48962-1 978-0-415-48963-8 |
