Boomer marketing: selling to a recession resistant market
| Main Author: | |
|---|---|
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
London New York, NY
Routledge
2009
|
| In: | Year: 2009 |
| Edition: | 1. publ. |
| Standardized Subjects / Keyword chains: | B
USA
/ Market segmentation
/ Target audience
/ Old person (60-80 years, motif)
/ Consumer behavior
/ Marketing
|
| Further subjects: | B
Old person (60-90 years)
B Target audience B Usa B Konsumentenverhalten B Ältere Menschen B Target marketing (United States) B Market segmentation (United States) B Market segmentation B Baby boom generation (United States) B Middle-aged consumers (United States) B Marketing |
| Online Access: |
Table of Contents |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | XII, 265 S., graph. Darst. |
| ISBN: | 0415489628 |