Branding as a Global Phenomenon: From Theory to Practice and Vice Versa
| Main Author: | |
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| Format: | Print Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2023
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| In: |
Branding the Middle East
Year: 2023, Pages: 7-54 |
| ISBN: | 9783110740622 |
|---|---|
| Contains: | Enthalten in: Branding the Middle East
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