Branding the Middle East: communication strategies and image building from Qom to Casablanca
| Corporate Author: | |
|---|---|
| Contributors: | |
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
Berlin
De Gruyter
2023
|
| In: |
Studies on modern orient (38)
Year: 2023 |
| Series/Journal: | Studies on modern orient
38 |
| Standardized Subjects / Keyword chains: | B
Near East
/ Islamic countries
/ Brand name policy
/ Marketing
|
| Further subjects: | B
Collection of essays
B Branding (Marketing) (Middle East) |
| Online Access: |
Inhaltsverzeichnis (Verlag) Unbekannt (Verlag) |
| Physical Description: | 450 Seiten, 8 Illustrationen, 83 Illustrationen, 23 cm x 15.5 cm |
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| ISBN: | 3110740621 |