Branding the Middle East: communication strategies and image building from Qom to Casablanca
| Corporate Author: | |
|---|---|
| Contributors: | |
| Format: | Print Book |
| Language: | English |
| Subito Delivery Service: | Order now. |
| Check availability: | HBZ Gateway |
| WorldCat: | WorldCat |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
Berlin
De Gruyter
2023
|
| In: |
Studies on modern orient (38)
Year: 2023 |
| Volumes / Articles: | Show volumes/articles. |
| Series/Journal: | Studies on modern orient
38 |
| Standardized Subjects / Keyword chains: | B
Near East
/ Islamic countries
/ Brand name policy
/ Marketing
|
| Further subjects: | B
Collection of essays
B Branding (Marketing) (Middle East) |
| Online Access: |
Table of Contents (Publisher) Unbekannt (Publisher) |
| Physical Description: | 450 Seiten, 8 Illustrationen, 83 Illustrationen, 23 cm x 15.5 cm |
|---|---|
| ISBN: | 978-3-11-074062-2 3-11-074062-1 |
