Branding the Middle East: communication strategies and image building from Qom to Casablanca
Contributors: | |
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Format: | Print Book |
Language: | English |
Subito Delivery Service: | Order now. |
Check availability: | HBZ Gateway |
WorldCat: | WorldCat |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Published: |
Berlin
De Gruyter
2023
|
In: |
Studies on modern orient (38)
Year: 2023 |
Series/Journal: | Studies on modern orient
38 |
Standardized Subjects / Keyword chains: | B
Near East
/ Islamic countries
/ Brand name policy
/ Marketing
|
Further subjects: | B
Collection of essays
B Branding (Marketing) (Middle East) |
Online Access: |
Inhaltsverzeichnis (Verlag) Unbekannt (Verlag) |
ISBN: | 3110740621 |
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