Serving McGod or McMammon: A Sacramentalist Critique of the McDonaldization Thesis
This article provides a "sacramentalist" critique of George Ritzer’s "McDonaldization" thesis. Ritzer’s "Weberian" condemnation of the universal commodification of late modern consumer capitalism is firmly grounded in secular humanist presuppositions. The aim here is to...
| Published in: | The international journal of religion and spirituality in society |
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| Main Author: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Common Ground Publishing
2019
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| In: |
The international journal of religion and spirituality in society
Year: 2019, Volume: 9, Issue: 2, Pages: 1-17 |
| Further subjects: | B
Consumer Culture
B McDonaldization B Religion B Sacramentalism |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This article provides a "sacramentalist" critique of George Ritzer’s "McDonaldization" thesis. Ritzer’s "Weberian" condemnation of the universal commodification of late modern consumer capitalism is firmly grounded in secular humanist presuppositions. The aim here is to add "spiritual" value to this perspective by constructing a socio-theological supplement to Ritzer’s "religiously unmusical" attack. While the argument here is primarily sociological, it draws upon resources available in religious discourse to enhance the available body of sociological criticism of the "prosumerist" devaluation of contemporary culture. The standpoint adopted here is that materialism—"bread alone"—is not enough to live by; acknowledging a "deep sacred" dimension to human culture fundamentally challenges the modern secularist orthodox consensus. |
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| ISSN: | 2154-8641 |
| Contains: | Enthalten in: The international journal of religion and spirituality in society
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| Persistent identifiers: | DOI: 10.18848/2154-8633/CGP/v09i02/1-17 |