The McDonaldization of Higher Education: A Fable

Given the promise of technology,and the proliferation of competition, the very essence of the academic enterprise is poised for dramatic change. Higher education might undergo an evolution similar to that of other industries — through mergers and acquisitions, standardization, and ultimately consoli...

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Bibliographic Details
Authors: Halfond, Jay A. (Author) ; Boyd, David P. (Author)
Format: Electronic Article
Language:English
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Published: Proquest 1997
In: International journal of value-based management
Year: 1997, Volume: 10, Issue: 3, Pages: 207-212
Further subjects:B Learning
B Faculty
B Higher Education
B Students
B Technology
B future (or futurology)
B Universities
Online Access: Volltext (lizenzpflichtig)
Description
Summary:Given the promise of technology,and the proliferation of competition, the very essence of the academic enterprise is poised for dramatic change. Higher education might undergo an evolution similar to that of other industries — through mergers and acquisitions, standardization, and ultimately consolidation into a few leading ‘brand name’companies. If the future means only a few academic institutions will survive, what will be nature of those schools, their culture, and the role of their faculty? This fable not only speculates on the brave new world that might emerge, but suggests the underlying values that might determine whether this new academic system should be embraced or resisted.
ISSN:1572-8528
Contains:Enthalten in: International journal of value-based management
Persistent identifiers:DOI: 10.1023/A:1007711807895