Corporate giving: A look at the arts
The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is prese...
| Главный автор: | |
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| Формат: | Электронный ресурс Статья |
| Язык: | Английский |
| Проверить наличие: | HBZ Gateway |
| Journals Online & Print: | Загрузка...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Опубликовано: |
Springer Science + Business Media B. V
1985
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| В: |
Journal of business ethics
Год: 1985, Том: 4, Выпуск: 3, Страницы: 215-222 |
| Другие ключевые слова: | B
Private Sector
B Support Level B Support Program B Historical Review B Economic Growth |
| Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
| Итог: | The private sector is being asked to take up the slack of government cutbacks. This article reviews the development of corporate giving. ‘The arts’ are identified as an area that needs a defined rationale to justify corporate contributions. A historical review of private support of the arts is presented. International and national support levels are examined. Pragmatic and idealistic reasons for needing the arts are listed. Strategies are suggested to aid business implement successful support programs. A model for corporate images for corporate giving to the arts is also presented. |
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| ISSN: | 1573-0697 |
| Второстепенные работы: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/BF00705622 |