The Cultural Paradigm of Virtue

Social and moral issues in business have drawn attention to a gap between theory and practice and fueled the search for a reconciling perspective. Finding and establishing an alternative remains a critical initiative, but a daunting one. In what follows, the assumptions of two prominent contenders a...

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Bibliographic Details
Published in:Journal of business ethics
Main Author: Crockett, Carter (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2005
In: Journal of business ethics
Further subjects:B cultural paradigm
B Morality
B Business Ethics
B Entrepreneurship
B virtue paradigm
B Virtue
B Egoism
B socio-economics
B Kant
B Aristotle
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Description
Summary:Social and moral issues in business have drawn attention to a gap between theory and practice and fueled the search for a reconciling perspective. Finding and establishing an alternative remains a critical initiative, but a daunting one. In what follows, the assumptions of two prominent contenders are considered before introducing a third in the form of Aristotle’s ancient theory of virtue. Comparative case studies are used to briefly illustrate the practical implications of each paradigm. In the quest for a better sense-making and sense-giving lens, this paper refines and encourages the search by highlighting some of the key features required of a worthy paradigmatic challenge. The author proceeds to identify a particular type of institutional community, and a promising champion, for the practical unification of strategic and normative excellence.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/s10551-005-0190-8