Looking at Consumer Behavior in a Moral Perspective

The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks...

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Bibliographic Details
Main Author: Brinkmann, Johannes (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2004
In: Journal of business ethics
Year: 2004, Volume: 51, Issue: 2, Pages: 129-141
Further subjects:B consumer idealism
B Consumerism
B Consumer behavior
B ethical shopping
B consumer dishonesty
Online Access: Volltext (JSTOR)
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Description
Summary:The paper suggests that consumers and their behaviors deserve (much) more attention in our field. After a few website references (about ethical shopping and ethical trade initiatives) and after a brief literature review of recent business ethics and consumer behavior literature conceptual frameworks are suggested. As an open end, the paper contains some empirical references, related to consumer honesty, tax loyalty and to motives for buying organic food, and suggests the development of a consumer morality measurement instrument.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/B:BUSI.0000033607.45346.d2