Socio-Cognitive Determinants of Consumers’ Support for the Fair Trade Movement
Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-...
Κύριοι συγγραφείς: | ; ; |
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Τύπος μέσου: | Ηλεκτρονική πηγή Άρθρο |
Γλώσσα: | Αγγλικά |
Έλεγχος διαθεσιμότητας: | HBZ Gateway |
Journals Online & Print: | |
Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
Έκδοση: |
2016
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Στο/Στη: |
Journal of business ethics
Έτος: 2016, Τόμος: 133, Τεύχος: 1, Σελίδες: 95-109 |
Άλλες λέξεις-κλειδιά: | B
theory of planned behavior
B Attitude–behavior gap B Consumer ethical decision making B Ethical consumerism B Fair Trade |
Διαθέσιμο Online: |
Πιθανολογούμενα δωρεάν πρόσβαση Volltext (JSTOR) Volltext (lizenzpflichtig) |
Σύνοψη: | Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed. |
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ISSN: | 1573-0697 |
Περιλαμβάνει: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-014-2347-9 |