College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences

Little research has focused on college students' attitudes toward advertising's ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students rep...

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主要作者: Beard, Fred K. (Author)
格式: 电子 文件
语言:English
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出版: Springer Science + Business Media B. V 2003
In: Journal of business ethics
Year: 2003, 卷: 48, 发布: 3, Pages: 217-228
Further subjects:B consumer skepticism
B ethical consequences
B College students
B Advertising regulation
B Advertising
B Generation Y
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