Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers?: an empirical study
| Main Author: | |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Inderscience
2021
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| In: |
International journal of Islamic marketing and branding
Year: 2021, Volume: 6, Issue: 1, Pages: 36-59 |
| Further subjects: | B
Muslim consumers
B Islamic Ethics B Islamic marketing B unethical advertising B brand credibility B Aufsatz in Zeitschrift B Islamic religiosity B Islamic advertising |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 2055-0952 |
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| Contains: | Enthalten in: International journal of Islamic marketing and branding
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| Persistent identifiers: | DOI: 10.1504/IJIMB.2021.117593 |