College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
Little research has focused on college students' attitudes toward advertising's ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students rep...
Главный автор: | |
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Формат: | Электронный ресурс Статья |
Язык: | Английский |
Проверить наличие: | HBZ Gateway |
Journals Online & Print: | |
Fernleihe: | Fernleihe für die Fachinformationsdienste |
Опубликовано: |
Springer Science + Business Media B. V
2003
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В: |
Journal of business ethics
Год: 2003, Том: 48, Выпуск: 3, Страницы: 217-228 |
Другие ключевые слова: | B
consumer skepticism
B ethical consequences B College students B Advertising regulation B Advertising B Generation Y |
Online-ссылка: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |