College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
Little research has focused on college students' attitudes toward advertising's ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students rep...
| Auteur principal: | |
|---|---|
| Type de support: | Électronique Article |
| Langue: | Anglais |
| Vérifier la disponibilité: | HBZ Gateway |
| Journals Online & Print: | En cours de chargement...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publié: |
Springer Science + Business Media B. V
2003
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| Dans: |
Journal of business ethics
Année: 2003, Volume: 48, Numéro: 3, Pages: 217-228 |
| Sujets non-standardisés: | B
consumer skepticism
B ethical consequences B College students B Advertising regulation B Advertising B Generation Y |
| Accès en ligne: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |