College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
Little research has focused on college students' attitudes toward advertising's ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students rep...
| Autor principal: | |
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| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Journals Online & Print: | Gargar...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Publicado: |
Springer Science + Business Media B. V
2003
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| En: |
Journal of business ethics
Año: 2003, Volumen: 48, Número: 3, Páginas: 217-228 |
| Otras palabras clave: | B
consumer skepticism
B ethical consequences B College students B Advertising regulation B Advertising B Generation Y |
| Acceso en línea: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |