College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences
Little research has focused on college students' attitudes toward advertising's ethical, economic, and social consequences over the last two decades. Exploring and tracking the attitudes of college students toward advertising is important, however, for several reasons. College students rep...
| 1. VerfasserIn: | |
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| Medienart: | Elektronisch Aufsatz |
| Sprache: | Englisch |
| Verfügbarkeit prüfen: | HBZ Gateway |
| Journals Online & Print: | Lade...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Veröffentlicht: |
Springer Science + Business Media B. V
2003
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| In: |
Journal of business ethics
Jahr: 2003, Band: 48, Heft: 3, Seiten: 217-228 |
| weitere Schlagwörter: | B
consumer skepticism
B ethical consequences B College students B Advertising regulation B Advertising B Generation Y |
| Online Zugang: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |