Becoming the organization of the future
Becoming the organization of the future is the number one challenge facing every organization. It is more important than a major technological breakthrough, developing a new product or implementing a successful marketing strategy., Building an organization for the future is not a side issue. We must...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
Springer Science + Business Media B. V
1982
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| In: |
Journal of business ethics
Year: 1982, Volume: 1, Issue: 2, Pages: 115-118 |
| Further subjects: | B
Marketing Strategy
B Human Quality B Technological Breakthrough B Economic Growth B Marketing |
| Online Access: |
Volltext (JSTOR) Volltext (lizenzpflichtig) |
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| 520 | |a Becoming the organization of the future is the number one challenge facing every organization. It is more important than a major technological breakthrough, developing a new product or implementing a successful marketing strategy., Building an organization for the future is not a side issue. We must carefully study what we do and how we do it. We must consider the human qualities that give our organizations their vitality and potential as well as considering conditions outside our organizations., The kind of organizations we want for the future must be planned now and a process established to see that it happens. | ||
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