A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics

This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the i...

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Bibliographic Details
Main Author: Rallapalli, Kumar C. (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 1999
In: Journal of business ethics
Year: 1999, Volume: 18, Issue: 1, Pages: 125-137
Further subjects:B Economic Development
B Moral Reasoning
B Arena
B Economic Growth
B Marketing
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Description
Summary:This paper provides a paradigm for evaluating the factors that affect the development of a global code of ethics in marketing. Based on a review of the literature pertaining to global codes of ethics, we examined the potential for the development and acceptance of a universal code of ethics in the international marketing arena. Towards that end, we suggest that any global code of ethics in marketing should consider two levels – normative guidelines and specific behaviors. A discussion detailing the factors that can impede the development of such a two-tiered code is included as well. Those factors being moral reasoning, organizational ethical climate, level of economic development and cultural dimensions. Finally, the feasibility and the possible outcomes of a global code of ethics in marketing is examined.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006076530003