Information, persuasion, and control in moral appraisal of advertising strategy

The formulation of moral issues surrounding consumer advertising tends to focus on the capacity to persuade or inform, and how these capabilities may be used to distort or fulfill needs and desires. Discussion of these issues abstracts from widespread advertising and marketing practices, by assuming...

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Bibliographic Details
Main Author: Durham, Taylor R. (Author)
Format: Electronic Article
Language:English
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Published: Springer 1984
In: Journal of business ethics
Year: 1984, Volume: 3, Issue: 3, Pages: 173-180
Further subjects:B Moral Issue
B Product Market
B Marketing Practice
B Economic Growth
B Marketing
Online Access: Volltext (JSTOR)
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Description
Summary:The formulation of moral issues surrounding consumer advertising tends to focus on the capacity to persuade or inform, and how these capabilities may be used to distort or fulfill needs and desires. Discussion of these issues abstracts from widespread advertising and marketing practices, by assuming that all advertising is mass advertising, broadcast indiscriminately over the entire market population. This assumption directs attention away from important issues stemming from actual advertising strategies, which involve campaigns designed for and conveyed to particular customer groups or segments within broader product market. Several cases are outlined to illustrate the class of practices considered to be important and usually ignored, and issues that they raise for moral appraisal are suggested.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1007/BF00382914