How nationalistic appeals affect foreign luxury brand reputation: a study of ambivalent effects
主要作者: | |
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其他作者: | ; |
格式: | 電子 Article |
語言: | English |
Check availability: | HBZ Gateway |
Journals Online & Print: | |
Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
出版: |
2021
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In: |
Journal of business ethics
Year: 2021, 卷: 169, 發布: 2, Pages: 261-277 |
Further subjects: | B
Reactance
B Sustainable luxury B Aufsatz in Zeitschrift B Nationalistic appeals |
在線閱讀: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
ISSN: | 1573-0697 |
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Contains: | Enthalten in: Journal of business ethics
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Persistent identifiers: | DOI: 10.1007/s10551-020-04483-8 |