"Our marketing is our goodness": earnest marketing in dissenting organizations
| Main Author: | |
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| Contributors: | |
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
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| Fernleihe: | Fernleihe für die Fachinformationsdienste |
| Published: |
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 164, Issue: 4, Pages: 731-744 |
| Further subjects: | B
Ethnography
B Dissenting organizations B Aufsatz in Zeitschrift B Marketing |
| Online Access: |
Presumably Free Access Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
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| Contains: | Enthalten in: Journal of business ethics
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| Persistent identifiers: | DOI: 10.1007/s10551-019-04396-1 |