"Our marketing is our goodness": earnest marketing in dissenting organizations
| Authors: | ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Journals Online & Print: | Drawer...
|
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2020
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| In: |
Journal of business ethics
Year: 2020, Volume: 164, Issue: 4, Pages: 731-744 |
| Further subjects: | B
Ethnography
B Dissenting organizations B Aufsatz in Zeitschrift B Marketing |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| ISSN: | 1573-0697 |
|---|---|
| Contains: | Enthalten in: Journal of business ethics
|
| Persistent identifiers: | DOI: 10.1007/s10551-019-04396-1 |
