Captivating algorithms: Recommender systems as traps

Algorithmic recommender systems are a ubiquitous feature of contemporary cultural life online, suggesting music, movies, and other materials to their users. This article, drawing on fieldwork with developers of recommender systems in the US, describes a tendency among these systems' makers to d...

Full description

Saved in:  
Bibliographic Details
Published in:Journal of material culture
Main Author: Seaver, Nick (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Journals Online & Print:
Drawer...
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: Sage Publ. [2019]
In: Journal of material culture
IxTheo Classification:ZB Sociology
Further subjects:B traps
B recommender systems
B Algorithms
B Infrastructure
B Behaviorism
Online Access: Volltext (Resolving-System)
Description
Summary:Algorithmic recommender systems are a ubiquitous feature of contemporary cultural life online, suggesting music, movies, and other materials to their users. This article, drawing on fieldwork with developers of recommender systems in the US, describes a tendency among these systems' makers to describe their purpose as ‘hooking' people - enticing them into frequent or enduring usage. Inspired by steady references to capture in the field, the author considers recommender systems as traps, drawing on anthropological theories about animal trapping. The article charts the rise of ‘captivation metrics' - measures of user retention - enabled by a set of transformations in recommenders' epistemic, economic, and technical contexts. Traps prove useful for thinking about how such systems relate to broader infrastructural ecologies of knowledge and technology. As recommenders spread across online cultural infrastructures and become practically inescapable, thinking with traps offers an alternative to common ethical framings that oppose tropes of freedom and coercion.
ISSN:1460-3586
Contains:Enthalten in: Journal of material culture
Persistent identifiers:DOI: 10.1177/1359183518820366