Essentials of marketing management

Saved in:  
Bibliographic Details
Authors: Lancaster, Geoffrey 1938- (Author) ; Massingham, Lester (Author)
Format: Print Book
Language:English
Subito Delivery Service: Order now.
Check availability: HBZ Gateway
WorldCat: WorldCat
Fernleihe:Fernleihe für die Fachinformationsdienste
Published: London New York Routledge 2011
In:Year: 2011
Standardized Subjects / Keyword chains:B Marketing management
Further subjects:B Marketing Management
B Textbook
B Marketing management
B Marketing
Online Access: Inhaltsbeschreibung
Table of Contents
Description
Item Description:Includes bibliographical references and index
ISBN:0203847202