The Ethics of Consumer Sovereignty in an Age of High Tech

We argue that consumer sovereignty in an increasingly high tech world is more of a fiction than a fact. We show how the principle of consumer sovereignty that governs the societal impact of economic competition is no longer valid. The world of high tech is increasingly responsible for changes in the...

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Bibliographic Details
Authors: Sirgy, M. Joseph (Author) ; Su, Chenting (Author)
Format: Electronic Article
Language:English
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Published: Springer Science + Business Media B. V 2000
In: Journal of business ethics
Year: 2000, Volume: 28, Issue: 1, Pages: 1-14
Further subjects:B Decision Making
B Performance Standard
B Rational Decision
B High Tech
B Economic Growth
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Summary:We argue that consumer sovereignty in an increasingly high tech world is more of a fiction than a fact. We show how the principle of consumer sovereignty that governs the societal impact of economic competition is no longer valid. The world of high tech is increasingly responsible for changes in the opportunity, ability, and motivation of business firms to compete. Furthermore, the world of high tech is increasingly responsible for changes in the opportunity, ability, and motivation of consumers to engage in rational decision making. We conclude that we cannot rely on consumer sovereignty to maintain a thriving economy. Instead, we need to develop performance standards designed to meet the demands of the various stakeholders of the organization.
ISSN:1573-0697
Contains:Enthalten in: Journal of business ethics
Persistent identifiers:DOI: 10.1023/A:1006285701103