Motivations to engage in eWom among Muslim tourists: a study of inbound Muslim tourists to Malaysia

Saved in:  
Bibliographic Details
Authors: Ghazala Khan (Author) ; Khan, Faiza (Author)
Format: Print Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2015
In: International journal of islamic marketing and branding
Year: 2015, Volume: 1, Issue: 1, Pages: 69-80
Further subjects:B Motivations
B inbound
B Aufsatz in Zeitschrift
B Malaysia
B e-word-of-mouth
B tourists
B Muslim
B eWom