Where do we go from here?: a research agenda for Islamic marketing borrowing from social marketing

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Bibliographic Details
Published in:International journal of islamic marketing and branding
Authors: Koku, Paul Sergius 1955- (Author) ; Jusoh, Osman (Author)
Format: Print Article
Language:English
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Published: Inderscience Enterprises Ltd 2015
In: International journal of islamic marketing and branding
Further subjects:B Aufsatz in Zeitschrift