Integrated marketing communication: a spiritual and an ethical Islamic perspective

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Detalhes bibliográficos
Authors: Siti Aishah Chu Abdullah (Author) ; Mohd Nizam Sahad (Author)
Tipo de documento: Print Artigo
Idioma:Inglês
Verificar disponibilidade: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Publicado em: 2016
Em: International journal of islamic marketing and branding
Ano: 2016, Volume: 1, Número: 4, Páginas: 305-320
Outras palavras-chave:B Marketing Strategy
B Ethics
B integrated marketing communication
B Islã
B spiritual elements
B Religião
B Aufsatz in Zeitschrift
B IMC