Church, Market and Media: A Discursive Approach to Institutional Religious Change

"Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change -- and therefore institutional religious change. While there is wide agreement among sociologists of reli...

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Bibliographic Details
Main Author: Moberg, Marcus (Author)
Format: Electronic Book
Language:English
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Published: London Bloomsbury Publishing PLC 2017
Standardized Subjects / Keyword chains:B Religious change / Church renewal / Mass media
Further subjects:B Suomen evankelis-luterilainen kirkko
B Church and the press
B Change Religious aspects Christianity
B Church marketing
B Church renewal
B Electronic books
Online Access: Volltext (Aggregator)
Volltext (Verlag)
Parallel Edition:Print version: Moberg, Marcus: Church, Market and Media : A Discursive Approach to Institutional Religious Change. - London : Bloomsbury Publishing PLC,c2017. - 9781474280570
Description
Summary:"Marcus Moberg offers a new model of religion and religious life in the post-war era, through focusing on the role of markets and media as vectors of contemporary social and cultural change -- and therefore institutional religious change. While there is wide agreement among sociologists of religion that there this area is transforming on a global scale, there is less agreement about how these changes should best be approached and conceptualized. In a time of accelerating institutional religious decline, institutional Churches have become ever more susceptible to market-associated discourse and language and are ever more compelled to adapt to the demands of the present-day media environment. Using discourse analysis, Marcus Moberg tracks how new media and marketing language and concepts have entered Christian thinking and discourse. Church, Market, and Media develops a framework that approaches changes in the contemporary religious field in direct relation to the changing socioeconomic makeup of contemporary societies on the whole. Through focusing on the impact of markets and media within the contemporary religious setting of mainline institutional Christian churches in the Western world, the book outlines new avenues for further theorizing the study of religious change."--Bloomsbury Publishing
Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- Preface -- Introduction -- The study of religion and markets -- A new approach to the study of religion in market society -- The study of religion and media -- A discursive approach to social andinstitutional religious change -- Main focus and material -- Official church discourse -- Official church discourse -- Structure of the book -- Part One Theoretical and Analytic Framework -- 2 Discourse Analysis and the Study of Social and Religious Change -- Discourse analysis as method -- The discourse of social institutions and organizations -- The technologization of discourse -- Concluding remarks -- 3 Marketization, Mediatization, and Institutional Religious Change -- Marketization and social, cultural, and religious change -- Marketization and discursive change -- Marketization and institutional and organizational change -- Marketization and institutional religious change -- Mediatization and social, cultural, and religious change -- Mediatization: concept and theory -- Organizational mediatization -- A discursive approach to mediatization -- Religion, the internet, and modern ICTs -- Part Two Application and Cases -- 4 The Marketization and Mediatization of Institutional Christian Protestant Churches -- Mainline Protestant churches in the United States -- The onset of decline and the current state of the mainline -- The Presbyterian Church USA: the new "Way Forward" -- The United Methodist Church: "church marketing" -- The Evangelical Lutheran Church in America: "mission advancement" -- The British religious landscape in a post-Thatcher era -- Marketization- and new media discourse within the CoE -- The Church of England in Britain: "resourcing the future" -- The Nordic context: civil service and "effectiveness" -- The Church of Sweden -- The Church of Denmark
5 Discourse and Beyond: Marketization and Mediatization within the Evangelical Lutheran Church of Finland -- The current state of the ELCF -- Marketization discourse within the ELCF -- Beyond discourse: the practical effects of marketization discourse -- Mediatization and new media discourse within the ELCF -- Beyond discourse: organizational mediatization within the ELCF -- Strong organizational mediatization: new routines and practices -- Postscript -- Notes -- 1 Introduction -- 2 Discourse Analysis and the Study ofSocial and Religious Change -- 3 Marketization, Mediatization, andInstitutional Religious Change -- 4 The Marketization and Mediatization ofInstitutional Christian Protestant Churches -- 5 Discourse and Beyond: Marketization and Mediatizationin the Evangelical Lutheran Church of Finland -- Bibliography -- Index
Item Description:Includes bibliographical references and index
ISBN:1474280595