Museumsläden und Marketing: Organisationsformen und Wirtschaftsdaten ausgewählter Museumsläden vor dem Hintergrund der Marketingtheorie

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Bibliographic Details
Main Author: Hoffmeister, Eva (Author)
Format: Print Book
Language:German
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WorldCat: WorldCat
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: Köln Rheinland-Verl. 1998
In:Year: 1998
Standardized Subjects / Keyword chains:B North Rhine-Westphalia / Museum stores / Betriebsvergleich / Interrogation
B Museum stores / Marketing
Further subjects:B Retail trade
B Nonprofit-Marketing
B Handelsmarketing
B Museums
B Germany
B North Rhine-Westphalia
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Description
Item Description:Literaturverz. S. 126 - 128
Physical Description:131 S., graph. Darst., 23 cm
ISBN:3-7927-1743-3