Nudging church funding
Fundraising involves designing mechanisms through which funds are requested and collected. This matters as donation decisions are inevitably influenced by how the funding ask is presented. A subtle change in the design can nudge a donor to choose differently. For churches, practical concerns of fina...
| Autor principal: | |
|---|---|
| Tipo de documento: | Electrónico Artículo |
| Lenguaje: | Inglés |
| Verificar disponibilidad: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado: |
2026
|
| En: |
Theology
Año: 2026, Volumen: 129, Número: 1, Páginas: 41-48 |
| Otras palabras clave: | B
Nudges
B behavioural science B church funding |
| Acceso en línea: |
Volltext (kostenfrei) |
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| 520 | |a Fundraising involves designing mechanisms through which funds are requested and collected. This matters as donation decisions are inevitably influenced by how the funding ask is presented. A subtle change in the design can nudge a donor to choose differently. For churches, practical concerns of financial sustainability need to be balanced against the non-monetary implications of funding mechanisms, including theological considerations. This article explores the links between nudges and funding in various contexts – namely, congregational donations, giving technology and worship; pricing access to cathedral sacred space; church taxes and member participation; and the principle of tithing. Concepts from behavioural science including framing, defaults, inertia, anchoring, priming, social influences and mental accounting are used to address these reflections on church funding. | ||
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