Spiritual experiences in the marketplace: Why is it possible?
For some churches, declining attendance and membership numbers are a given. From a marketing and business perspective, churches are experiencing growing competition on a spiritual level from the world of business within the experience economy. It seems as if the church is slowly losing the battle. T...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2018
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| Em: |
HTS teologiese studies
Ano: 2018, Volume: 74, Número: 3 |
| Outras palavras-chave: | B
Spirituality
B Experience B Church Attendance B Marketing |
| Acesso em linha: |
Volltext (kostenfrei) Volltext (kostenfrei) |
| Resumo: | For some churches, declining attendance and membership numbers are a given. From a marketing and business perspective, churches are experiencing growing competition on a spiritual level from the world of business within the experience economy. It seems as if the church is slowly losing the battle. This is an opinion article based on original research and observing, discussing and reading about innovation within a market where the quest for experiences is growing. |
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| ISSN: | 2072-8050 |
| Obras secundárias: | Enthalten in: HTS teologiese studies
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| Persistent identifiers: | DOI: 10.4102/hts.v74i3.5129 |
