Big Data and the 21st Century Church
This article observes the practices and techniques of personal data collection with analytical analysis by major retailers and social media agencies, and then offers practical ways congregations can collect data for the purposes of producing targeted messaging, evaluating the movement of individual...
| Main Author: | |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2014
|
| In: |
Dialog
Year: 2014, Volume: 53, Issue: 1, Pages: 23-29 |
| Further subjects: | B
Church
B Mass data B Social media B 21st Century B Data B Congregation B circles of commitment |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Summary: | This article observes the practices and techniques of personal data collection with analytical analysis by major retailers and social media agencies, and then offers practical ways congregations can collect data for the purposes of producing targeted messaging, evaluating the movement of individual member faith practices, and creating a model for helping members growing a deep sense of connection and commitment to congregational life. |
|---|---|
| ISSN: | 1540-6385 |
| Contains: | Enthalten in: Dialog
|
| Persistent identifiers: | DOI: 10.1111/dial.12085 |
