APA (7th ed.) Citation

Wippel, S. (2023). Branding as a Global Phenomenon: From Theory to Practice and Vice Versa. Branding the Middle East, 7-54.

Chicago Style (17th ed.) Citation

Wippel, Steffen. "Branding as a Global Phenomenon: From Theory to Practice and Vice Versa." Branding the Middle East 2023: 7-54.

MLA (9th ed.) Citation

Wippel, Steffen. "Branding as a Global Phenomenon: From Theory to Practice and Vice Versa." Branding the Middle East, 2023, pp. 7-54.

Warning: These citations may not always be 100% accurate.