The Impact of visual perspectives in advertisements on consumers' reactions to close-to-expiry food
Food waste presents an escalating environmental and social challenge to the establishment of a sustainable marketing system and the long-term development of our society. Given the substantial volume of food wasted due to the rejection of close-to-expiry food, this study explores how visual perspecti...
| Authors: | ; ; ; |
|---|---|
| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2025
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| In: |
Journal of business ethics
Year: 2025, Volume: 199, Issue: 2, Pages: 437-451 |
| Further subjects: | B
Food waste
B Close-to-expiry food B Consumer Behavior B Social Perception B Visual perspectives B Market Psychology B Aufsatz in Zeitschrift B Advertising Psychology B Perception B Visual Perception B Other-focus |
| Online Access: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
