Virtual Madrasas: Digital Governmentality and the Shaping of Islamic Subjectivity in Pakistan
This study examines the impact of digital platforms on religious authority in Pakistan, focusing on the Youth Club’s (YC) website. Utilizing Barry’s digital governmentality framework and Ledin and Machin’s (2020) Multimodal Critical Discourse Analysis, the study reveals how YC’s website employs neol...
| Authors: | ; ; |
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| Format: | Electronic Article |
| Language: | English |
| Check availability: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Published: |
2025
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| In: |
Journal of media and religion
Year: 2025, Volume: 24, Issue: 2, Pages: 49-71 |
| Online Access: |
Volltext (kostenfrei) |
| Summary: | This study examines the impact of digital platforms on religious authority in Pakistan, focusing on the Youth Club’s (YC) website. Utilizing Barry’s digital governmentality framework and Ledin and Machin’s (2020) Multimodal Critical Discourse Analysis, the study reveals how YC’s website employs neoliberal strategies to shape Islamic subjectivity. The study shows how YC’s visual and interactive content commodifies religious knowledge and constructs an idealized Muslim youth, illustrating statistical individuation and conduct of conduct. YC’s digital strategies democratize religious discourse while reinforcing socio-economic hierarchies, challenging traditional religious authority. The findings highlight the complex interplay between digital technology, neoliberalism, and religious practice, contributing to discussions on how digital media shapes religious identities in non-Western contexts. |
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| ISSN: | 1534-8415 |
| Contains: | Enthalten in: Journal of media and religion
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| Persistent identifiers: | DOI: 10.1080/15348423.2025.2468455 |
