The Aesthetization of Everyday Consumption

If we are to believe recent Zeitdiagnoses, the diagnoses of the modern culture of consumption, one could claim that quality uncertainty is the general rule rather than the exception. The following is a short outline of the basic ideas of three interesting and important Zeitdiagnoses, which all suppo...

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Bibliographic Details
Main Author: Gronow, Jukka 1945- (Author)
Format: Electronic Article
Language:English
Check availability: HBZ Gateway
Interlibrary Loan:Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany)
Published: 2020
In: Deciphering markets and money
Year: 2020, Pages: 119-126
Standardized Subjects / Keyword chains:B Girard, René 1923-2015
Online Access: Volltext (kostenfrei)
Description
Summary:If we are to believe recent Zeitdiagnoses, the diagnoses of the modern culture of consumption, one could claim that quality uncertainty is the general rule rather than the exception. The following is a short outline of the basic ideas of three interesting and important Zeitdiagnoses, which all support the interpretation that quality uncertainty—and the following need for the judgments of taste—is an essential feature of economic markets and modern consumption in general. Colin Campbell argued in his Romantic Ethic and the Spirit of Modern Consumerism (1987) that the modern consumer is essentially a daydreamer, or a modern hedonist,
ISBN:9789523690011
Contains:Enthalten in: Gronow, Jukka, 1945 -, Deciphering markets and money