Making Jesus Viral: How Contemporary Churches Have Adapted to TikTok
As the media landscape is constantly shifting, businesses and individuals alike must adapt their online presence to meet their potential audience across platforms. Very few churches have begun to adapt TikTok into their digital messaging strategies. Little research on church social media use has bee...
| Autor principal: | |
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| Tipo de documento: | Recurso Electrónico Artigo |
| Idioma: | Inglês |
| Verificar disponibilidade: | HBZ Gateway |
| Interlibrary Loan: | Interlibrary Loan for the Fachinformationsdienste (Specialized Information Services in Germany) |
| Publicado em: |
2024
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| Em: |
Journal of religion, media and digital culture
Ano: 2024, Volume: 13, Número: 3, Páginas: 337-362 |
| Outras palavras-chave: | B
Gen Z
B Church B Religião B Mídia social B TikTok |
| Acesso em linha: |
Volltext (lizenzpflichtig) Volltext (lizenzpflichtig) |
| Resumo: | As the media landscape is constantly shifting, businesses and individuals alike must adapt their online presence to meet their potential audience across platforms. Very few churches have begun to adapt TikTok into their digital messaging strategies. Little research on church social media use has been conducted, with none having examined TikTok’s use. This research contributes to the larger body of work by filling the gap in TikTok research in general and helping to understand how TikTok fits into the larger social media world. An analysis of three churches’ TikTok presence is provided with recommendations on opportunities for further research. |
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| ISSN: | 2165-9214 |
| Obras secundárias: | Enthalten in: Journal of religion, media and digital culture
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| Persistent identifiers: | DOI: 10.1163/21659214-bja10116 |
