A Cult by Any Other Name: Is "High Demand Group" a Useful Category? (Perspectives Essay)

This essay evaluates the use of the term "high demand group" as a substitute for the term "cult." While "high demand group" seems more precise than the word "cult," a review of the literature suggests the two terms are synonymous. The term originated in the 19...

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Bibliographic Details
Main Author: Laycock, Joseph P. 1980- (Author)
Format: Electronic Article
Language:English
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Published: University of Californiarnia Press 2024
In: Nova religio
Year: 2024, Volume: 28, Issue: 1, Pages: 90-104
Further subjects:B high control groups
B New Religious Movements
B ideal types
B high demand groups
B Cults
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Summary:This essay evaluates the use of the term "high demand group" as a substitute for the term "cult." While "high demand group" seems more precise than the word "cult," a review of the literature suggests the two terms are synonymous. The term originated in the 1972 book Why Conservative Churches Are Growing: A Study in the Sociology of Religion, by Dean M. Kelley. Kelley used the phrase "high demand movements" as an ideal type for explaining sociological phenomena. By 1979, the term was being used by the anticult movement as a more persuasive substitute for the word "cult." With this shift, the term "high demand groups" was used to describe a putatively objective phenomenon rather than as a way of organizing the data. Because the term "high demand" emerged out of sociological and economic studies, it carries an air of authority and expertise. By using this term, it is possible to conceal the prejudice engendered in the word "cult" while simultaneously making an appeal to expertise.
ISSN:1541-8480
Contains:Enthalten in: Nova religio
Persistent identifiers:DOI: 10.1353/nvr.2024.a935565