Digital Religion: The Packaging and Persuasion of Celebrity Preachers in Contemporary Indonesia

Digital platforms and social media development have brought major changes in mediating religion with technology. This makes new means and even new methodologies of digital religion in the contemporary era. The emergence of Islamic da'wah applications and the proliferation of Islamic social medi...

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Bibliographic Details
Main Author: Raya, Moch Khafidz Fuad (Author)
Format: Electronic Article
Language:English
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Published: [publisher not identified] 2024
In: Journal for the study of religions and ideologies
Year: 2024, Volume: 23, Issue: 67, Pages: 80-94
Further subjects:B celebrity preachers
B religious authorities
B Digital Religion
B perceptual persuasion
B virtual preaching
B aesthetic arguments
Online Access: Volltext (kostenfrei)
Description
Summary:Digital platforms and social media development have brought major changes in mediating religion with technology. This makes new means and even new methodologies of digital religion in the contemporary era. The emergence of Islamic da'wah applications and the proliferation of Islamic social media have created a new form of universal religious involvement in Indonesia's digital space. This article examines the use of digital platforms and social media created and managed by two celebrity preachers, Aa Gym and Das’ad Latif. Focusing on the Islamic application ‘Aa Gym Apps' and social media on Instagram and YouTube, these two celebrity preachers created a new, broader religious authority. In addition, the packaging and persuasion of the two preachers, who have different characteristics, have attracted millions of followers from upper elite segments of society and urban millennial Muslims who are untouched by other preachers. By using Shusterman's analysis of aesthetic arguments and persuasive perception, this research highlights the intimacy and visibility of two preachers articulating Islam on digital platforms and social media. This study argues that using digital platforms and social media has enabled celebrity preachers to continue to exist in the contemporary era and create visibility for preaching that transcends the boundaries of space and time.
ISSN:1583-0039
Contains:Enthalten in: Journal for the study of religions and ideologies